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Our Why is Simple: 

We are driven by a passion to help businesses thrive. We believe in the transformative power of strategic marketing and creative branding. Our mission is to unlock the full potential of every client we work with by truly inspiring, collaborating, and creating with them.

Tru Guidelines




We inspire creativity and innovation in everything we do, pushing the boundaries of what's possible and encouraging our clients to dream big. When you're inspired, you're empowered, and when you're empowered, you succeed.


We believe that great things happen when we work together. We're committed to building strong, lasting relationships with our clients, fostering open communication, and working in harmony to achieve shared goals.                                      


We're masters of turning ideas into reality. With our creative prowess, we craft captivating campaigns that leave a lasting impression and deliver measurable results. Let's bring your vision to life.                                                                                                                

Tru Philosophy



Do What's Right, And You'll Always Win

We believe that doing what's right is the secret to long-term success. With a commitment to integrity, honesty, and ethical practices, we lay a solid foundation for achieving remarkable results.

People First, No B.S.

At Tru Marketing, people are at the core of everything we do. We make genuine connections and believe in transparent communication. We build authentic relationships, free from pretense and unnecessary complexity.

Listen with an Open Mind

We understand the power of active listening. Every interaction is approached with curiosity and empathy, allowing us to truly grasp the needs and aspirations of our clients. By listening attentively, we uncover valuable insights that shape our strategies and drive impactful outcomes.

The Job Isn't Done Until It's Done

At Tru Marketing, we take pride in our commitment to excellence. We go above and beyond to deliver exceptional results, striving for perfection. We stay relentless until our clients are fully satisfied, their objectives achieved, and success is realized.

Embrace Unique Paths

We recognize that there are numerous routes to success. By embracing this philosophy, we foster innovation and tailor our strategies to the unique needs and goals of each client. There's no one-size-fits-all approach here; we believe in customizing solutions that make a real impact.

Our Story



With nearly 30 years of combined experience in the dynamic marketing world, Tru Marketing co-founders bring a wealth of expertise to the table. Their passion for transforming businesses through strategic marketing shines through every aspect of their work.

It started in 2018 when these visionary individuals crossed paths while working for a company in the Intelligent Transportation Systems industry. Their collaboration proved to be a catalyst for change as they soon realized the outdated branding practices and inconsistent messaging prevalent in the industry. Motivated to make a difference, they embarked on a journey together, vowing to streamline messaging and branding across all marketing and customer-facing channels.

"...Success is not merely measured in business outcomes but in the positive and enduring impact of meaningful marketing."

Kristen Rose, Co-Founder, Tru Marketing

With years of contributing to the success of other businesses under their belts, the co-founders decided it was time to channel their expertise into a business of their own. They believed in their ability to apply the techniques and processes they had developed as a team to help other companies create successful marketing strategies. The question arose: Could they assist others and build something they could truly call their own? The resounding answer was yes.

Driven by their passion for strategy, messaging, and branding, the co-founders developed their unique "Tru Branding" process, a strategic approach to identity development. This process, proven through their own company's identity formation, would be extended to their clients, ensuring a consistent and impactful brand presence.

The early stages of their entrepreneurial journey were challenging. Fear of the unknown loomed, but the co-founders refused to be paralyzed. They overcame those obstacles through constant positive self-motivation, dedication, and hard work, solidifying their belief in the power of resilience and determination.

At the heart of Tru Marketing's vision lies the aspiration to create a network of exceptional marketing professionals. They strive to build deep and lasting relationships with their clients and collaborators, understanding that success is not merely measured in business outcomes but in the positive and enduring impact of meaningful marketing.

The co-founders' complementary strengths further strengthen the foundation of Tru Marketing. One possesses a strategic business mind and excels in building relationships. The other has an authentic spirit, driving the success and well-being of others while wielding her acumen in graphic design and brand development. Both are fueled by an unmatched creative spark.