Tru Marketing started with a simple decision, to build something of our own. We had both spent years inside fast-moving industries, learning what works and what doesn’t, and we knew we wanted more balance. We wanted flexibility in our lives, but also the chance to do meaningful work with intention.
That’s how Tru came to life. It began as our way to shape careers that worked for us. Today, it’s grown into a company built to serve others. We believe the best work happens when strategy leads and execution follows. And we don’t separate one from the other; every campaign, message, or brand project we take on has to be rooted in a clear strategy and backed by work that gets done right.
We have nearly 40 years of marketing experience, with 16 of those years in GovTech, Mobility, Intelligent Transportation Systems, and Public Safety. These industries demand credibility and clear communication, and that’s where our focus lies. We understand the long sales cycles, the procurement processes, and the need to build trust with both decision makers and communities.
Tru was built on a few simple principles:
Flexibility, but never at the expense of quality
Hard work with intention behind it
Acting as an extension of our clients’ teams, not just as a vendor
Being good people who work honestly
We know our clients carry heavy responsibilities. Their programs affect real communities. That’s why we bring not just marketing skills but industry knowledge that makes the work relevant and credible. Our role is to help them cut through noise, communicate clearly, and deliver results that last.
Our story is still being written. We started Tru for balance, but we continue because of the partnerships we’ve built. If you’re looking for a team that understands your industry and approaches marketing with strategy, execution, and integrity, explore our services and see how Tru can support you.